New campaign

One campaign is one product line, segment and persona. It gets one avatar identity, reused on every surface.

Brief

Name

Product lineSegmentPersonaDefault question order for contacts; each contact can override it.Audience

HypothesisWhat you believe about this audience. The interview tests it.

Pain points to validateOne per line

Depth

Honorarium by seniority (USD)

D8 defaults. Each invite uses the amount for the contact's seniority; you can override it per invite.

PractitionerManagerDirectorVPC-level

Avatar identity

Display nameTavus stock replica idLeave empty for the mock avatar.FunctionRoleLifecycle stage

Persona voiceSaved as the persona package (v1).

Opening line

Authority and guardrails

Grant of authority (GOA) tierInterviews normally grant nothing.Magnitude (%)Ceiling for this tier: 0%Fact sheetThe only facts the avatar may state. One per line.Never sayOne per line